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OUR MISSION

Shaking up the period care industry for good

“For too long periods have been surrounded by stigma and shame. We’re using our platform to create taboo-busting conversations, drive change and build a period powerful future.”

We’re here to make periods better

The vagina is a sensitive and highly absorbent part of the body, so what goes into our period care matters. We never use materials that may cause discomfort and irritation. Unlike conventional period products, we do not use unnecessary plastic, chemicals, dyes or fragrance. Just honest and high-quality period care that you can depend on for every cycle.

We’re here to end period shame

Our mission goes beyond our products. Periods are normal and a natural part of life. We use our voice and community to break down the stigma and shame that surrounds periods and challenge negative attitudes that still exist. We’re here to raise awareness, bust taboos, and empower menstrual wellbeing.

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We exist to drive change,
we believe that:

Everyone should have access to period care

Period talk should be normalised and free from shame

Menstrual wellbeing education for all

Period care can do good and be better for the planet

GIVING BACK

We’re here to make a difference

When it comes to period care, our mission goes beyond our products. We are proud to support Binti International, a charity that provides menstrual dignity support globally, and Endometriosis UK, an organisation that provides vital support services to those affected by endometriosis. Our commitment to these causes is just one of the ways we’re opening up the conversation around periods and driving change.

SUSTAINABILITY

Caring for you and the planet

We take an ethical approach to period care. We care about the world, about how we make our products, and what goes into them. Good period care shouldn’t cost the earth, so we’re tackling period plastic and waste with our organic cotton and reusable range. We offer a wide choice of sustainable period care products to be there for you whether you’re looking for tampons, pads, cups, or a mix of everything.

GET READY FOR A BETTER PERIOD

“So good to finally have some non-plastic alternatives, with the added bonus of a subscription service. Two less things to worry about – and the products are great. I wish I’d found you years ago.”

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We are period positive

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