We’re proud to announce that TOTM are on television! Our ‘Natural Wonder’ advert debuted on the 4th of October on Channel 4. It’s a pretty surreal moment for us. After months of work, more regulatory headaches than we’d care to remember and a lot of “is this actually happening?”, our little brand has made it onto the telly.
As far as we know this is the first time tampon fibre shedding has been discussed in advertising. And as the only tampon brand designed to not leave any fibres behind, this is going to irritate the rest of the category (pun intended).
Research from Middlesex University found that half of the 24 tampon brands tested contained plastics in direct contact with the vaginal wall, with some releasing an average of 9.4 billion nanoplastic fibres per tampon during use. Not exactly the kind of thing you’d want to leave behind. This is why our advertisement explains just that.
Enter the park ranger, exploring a vast ravine, who discovers a tiny piece of fibre fluff hidden amongst the bushes. It’s a metaphor for what can happen when conventional tampons are removed, with fibres potentially left behind inside the vagina. Because you wouldn’t leave litter or a trace in nature, so why should we accept it in our own bodies?
TOTM’s solution? Our new TOTM Compact Applicator Tampons, with a patented Cottonlock™ 360° organic cotton security veil, designed to help lock fibres in place so no trace gets left behind in your natural wonder. Combined with a smooth, bio-based compact applicator, this is our easiest and most comfortable tampon to insert yet.
Make sure to watch the full advert below! Read the full story of the creation of the advert here.
