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Our Ethics and Values

We’re all about being natural, clean and green. Find out why and learn more about our ethics and values.


Your Health Matters

We are proud to provide healthier femcare products. We use 100% certified organic cotton and no chemical ‘nasties’.

Why is this important? Your body deserves better than harsh chemicals, synthetic materials, and unnatural additives. We choose to be transparent about our ingredients so you know what you are using on your body.

Our slogan ‘Be Kinder to Your Vagina’ is not used to shock. After all, vagina is not a swear word. We believe you should know more about mainstream products. We use our slogan to take a stand on menstrual health.

"Normalising this conversation can have an enormous impact. It can improve menstrual awareness, health, and education across the world."

Education and Awareness

Period talk isn’t mainstream. It is still a taboo topic but we’re not going to accept that. Nobody should feel ashamed of their period.

We’re working hard to lose the taboo. ‘Normalising’ this conversation can have an enormous impact. It can improve menstrual awareness, health, and education across the world.

We bring period talk into the spotlight. We have a platform and we want to use it to share advice and raise awareness. Our resident gynaecologist, Ms. Anne Henderson is helping us to achieve this mission.

Respecting the planet

We choose to respect the planet. So, we only use sustainable materials. Organic cotton is farmed more responsibly than conventional cotton. It uses less pesticides and is less destructive to our natural environment.

But we don’t stop there. All our products are biodegradable to help reduce sanitary waste. Our packaging is recyclable and we use sugarcane mailing bags! We also do not test any of our products on animals.

Through these steps, we can limit our environmental impact.

We're proud of our

100% organic, cruelty-free, biodegradable tampons, pads and liners